portfolio - Mountain Mama Clothing
A women’s clothing store in Auburn, Ca., Mountain Mama has been in business since 1974. one & eight designs began designing their print advertising in 2007. The partnership grew as Mountain Mama added email advertising and a website to their marketing strategy in 2008. A social media campaign was added in 2009. one & eight designs works closely with Mountain Mama for all their design needs to ensure their marketing is consistantely generating business.
Print Advertising
one & eight designs creates ads for print in the newspaper. Ads can be designed in black and white or color, based on the specific ads. This ad was printed in color for the 4th of July weekend.
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Print Advertising - Product Line Introductions
This print ad was used to announce that Mountain Mama is now carrying the new clothing line "Nic & Zoe". Printed in color in the newspaper.
Email Campaigns
All print advertising for Mountain Mama is turned into email advertising to be sent to their customer email list. In addition to the print ads, ads are designed specifically for email campaigns.
Website Design
Mountain Mama needed a straightforward website, consistent with their brand identity, to establish their presence on the web. This site is used as an introduction to their store for prospective customers and an easy way to find information for their current customers.
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Product Showcase
Although Mountain Mama does not currently offer online purchases, their product showcase is designed to be updated as frequently as desired through one & eight's web maintenance services.
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Logo Cleanup and Update into Digital Format
Originally hand drawn, one & eight designs translated Mountain Mama's logo into digital format. This allowed one & eight designs to make minor adjustments to cleanup the design. Now, the logo can be used across all media.
Outside Sign
A popular form of advertising, this sign is double-sided and brightly colored to attract maximum attention. This sign sits at the busy entrance to the Auburn Town Center, where Mountain Mama is located.
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Facebook Page
Facebook is an important tool to help connect to customers. Mountain Mama uses Facebook to pre-annouce sales, post customer photos and post updates of the latest arrivals. Click here to visit Mountain Mama's Facebook page.
www.mountainmamaclothing.com
